Reconnecting with our stuff and ourselves: The Importance of Repair, Featuring Intersport x iFixit Case Study 

In a busy world of sustainability targets, data, and reporting, Repair stands as a beacon to reconnect to something deeper and more human-centered. Something which connects us to our communities, our parents, our products, and ourselves. While recycling threatens to speed up consumption, repair forces us to slow down. This presentation will explore the wider topics surrounding repair, of how looking after our products reconnects us to our own sense of agency, creativity, pride, and appreciation for others. It will explore some of the social factors that make repair such a strong force for positivity and hope, against climate anxiety and fear. How can companies embrace Repair, and it’s open-source mindset? The example of Intersport’s work with iFixit.com will be examined, along with key learnings for companies thinking of taking a similar path.